Craig Paschich knew when he came to Chandler that it was going to be the future home for his family and a franchise of his Austin, Texas-based company, Alamo Drafthouse Cinema.
“My wife and I looked at places in Arizona where we wanted to live and we always came back to Chandler,” said Paschich, who serves as partner for Alamo Drafthouse Cinema Arizona.
“We looked at where other theaters were, where other cinema eateries were. Chandler didn’t have anything like this.”
In early December, Alamo Drafthouse Cinema opened at 4955 S. Arizona Ave., on the northeast corner of Arizona Avenue and Chandler Heights Road. For showtimes, visit drafthouse.com/phoenix.
In the short month it’s been open, Alamo Drafthouse Cinema has become the neighborhood go-to spot for film, he said.
“The community, the city, the neighborhood—everyone’s really taken an affection to it,” Paschich said. “We took over an existing building. I think people are appreciate of us activating that corner again.”
Alamo Drafthouse Cinema, which took two years to come to fruition, has nine screens, an in-lobby bar and full menu of in-theater dining options. Its beer list includes servings of SanTan Brewing Company, Four Peaks and Huss Brewing. Guests can enjoy wine, mixed drinks and full-service kitchen items with dishes made fresh to order. Paschich said that’s an important trait.
“Our signature dish is the Royale with Cheese,” he added about the “Pulp Fiction”-inspired meal. “Our pizzas are made from scratch. Our dough is made from scratch. The pizza sauce is made from scratch. The ingredients stack up to anybody. About 80% of our menu is made from scratch. But it’s 100% made to order. It’s not fast food. It’s a very quality product.”
It’s more than the food that makes Alamo Drafthouse Cinema stand out.
“I would say a couple of things make us unique,” he said. “Our age policy, for one. If you’re under 18 years of age, you have to be with a parent or guardian. We’re not a teen drop-off place, but we are family-focused and family-friendly. We want to be adult-focused as well and preserve the movie-watching experience.
“We also make sure that people don’t talk and text. We have a very stringent no talk or text policy. We will kick them out without a refund.”
Paschich has been with the company for 10 years, and is passionate about the Alamo Drafthouse Cinema.
“Becoming a franchise partner was the perfect opportunity,” he said. “I am so passionate and I believe in this brand so much. It was an easy move to make.”