JudyWear Boutique celebrates first anniversary SanTan Sun News

JudyWear Boutique celebrates first anniversary

February 16th, 2019 | by SanTan Sun News
JudyWear Boutique celebrates first anniversary
Business
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By Colleen Sparks

Managing Editor

 

An Ocotillo business is marking a year of providing customers the chance to change up their style with new, diverse offerings.

JudyWear Boutique on East Riggs Road, just west of McQueen Road, marked its one-year anniversary Feb. 1 with raffles and drawings, free gifts for customers and a mimosa bar.

Owned by former teacher Judy Dragoo, the store sells jewelry and slippers along with eclectic clothes for women of all sizes. It also has added art and yoga classes and hired more employees over a year that Gragoo admitted has flown by.

“It just seems like it went by really quickly and the community’s just been really, really supportive,” Dragoo said. “This year was a real learning year for me and I listened to what customers want and so when I go to market I keep those things specifically in mind. I go to market four times a year. I get new things weekly. The boutique’s really taken on a lot of new products.”

A former Sierra Vista resident, she previously worked as an elementary school teacher and reading specialist for 30 years.

She said she gets new merchandise every week – so customers are not likely to run into anyone else wearing the same outfit.

JudyWear offers lots of loose-fitting, stylish dressy and casual clothes versatile enough to wear for different occasions.

The boutique recently added popcorn-knit ponchos in various colors with an open-weave knit that Dragoo said are “good for all year.”

“They come in a variety of colors and can be worn different ways,” she said. “You can roll them up; put them in your purse. They’re a free size.”

Dragoo plans to add lightweight tops, jackets and other Lulu B golf clothes this month and recently added lots of dresses, shirts and pants made with gauze. A new shipment of Habitat clothes will be arriving at the store this month, which “everybody seems to love,” Dragoo said.

“They’re shirts and pants and dresses and jackets,” she said. “They have a variety of styles. Some are a little bit more tailored. They’re made out of easy care fabrics with special details, special detailed buttons and different fabrics put together…clothes you want to live in.”

Some “bling denim” with crystals will be coming to the store, which also has glittery, sparkle leggings. Leggings that look like denim are also popular at JudyWear.

New jewelry a local artist makes out of tiles is also new to the accessories at the boutique. Beatriz leather, striking jewelry including a pendant made out of different circles of recovered leather in different colors, is also part of the colorful, bold and unusual accessories at the store.

JudyWear still offers Bling It On Jewelry customers can tailor to their styles. Shoppers choose a polymer clay and ceramic pendant or stacker offered in many, different colors and shapes.

Then they can fit the stackers onto metal bails in various designs and put them on leather or metal necklaces. Customers can also choose decorative findings or adornments with magnetic clasps to put on leather bracelets.

The boutique has held fashion shows and plans to have several more at different clubhouses in the area to reveal its latest styles.

A color specialist hosted a class on vision boards at JudyWear and also helps people select the right colors for their skin tones.

“I can do special orders on some of my lines,” Dragoo said. “I always have a sale rack out front with items on it because I need to move things out to make room.”

JudyWear also added whimsical, Faceplant slippers with pictures of cats, dogs, hearts and other designs. They are very soft, machine washable and offer rubber grippers on the bottom so those wearing them will not slip, Dragoo said.

She recently posted a lighthearted video on Facebook with Erin Dragoo, her daughter-in-law and the website designer and social media specialist for JudyWear, talking about the slippers.

Erin purchases the jewelry for the boutique and also sets up the store’s displays.

Over the last year, Judy has hired several other employees and has six part-time workers altogether now.

“A big thank you to the customers and the community for supporting us,” Judy said. “We have a lot of word of mouth and we’ve been really busy and I can’t compliment the community more for supporting it.

“It’s a real compliment when people bring out-of-town guests into the boutique to shop. The fashion shows have just been a great way to get the word out. We’re really happy with everything.”

JudyWear Boutique is located at 950 E. Riggs Road, Suite No. 6. Its winter hours are 11 a.m. to 5 p.m. Mondays through Saturdays. Information: judywearboutique.com.

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