Leidan Mitchell stylists have plenty to cheer about - SanTan Sun News SanTan Sun News

Leidan Mitchell stylists have plenty to cheer about

November 21st, 2017 development
Leidan Mitchell stylists have plenty to cheer about


There are not many businesses that so intimately touch the people they serve every day as a salon and spa.

And there’s only one that makes sure the Arizona Cardinals’ cheerleaders look

Erin Essert and Jacki Tatman, partners and owners of Leidan Mitchell Salon and Spa in Chandler, put together a special team of stylists to care for hair of the Cards’ approximately 30 cheerleaders.

“Our team is about that big,” said Tatman. “We ask one hairstylist to donate services to one cheerleader for the year. The cheerleaders receive their haircuts and color services at no charge, and if they have hair extensions, they receive a deeply discounted rate.”

The Leidan Mitchell squad does four things for the cheerleaders.

Besides the hair cuts, color and extension work, the stylists host a makeover session for the rookies, prep them at the stadium for every home game and host a photoshoot at the salon in June. A video from that shoot is at leidanmitchell.com.

“It was super-fun to be able to style the girls and have their photos done under the same roof,” Tatman said. “At this event, we were able to involve some of our younger stylists to help, hoping they will eventually join our team.”

Three stylists led by 26-year-veteran Joelene Cook go to the stadium for the home games, arriving four hours ahead of kickoff.

“It’s absolute mayhem, but it’s incredible fun and exciting and so worth it when they get to see the team on the Jumbotron. They display our logos on the Jumbotron, too, which is a huge coup for us,” Tatman said.

After the game starts, the stylists are done for the day, and they leave a kit for the cheerleaders to touch up if time permits.

Although the stylists don’t get seats, they often meet friends or family to watch the game.

Cook calls the assignment “a great experience.”

“These beautiful and talented women and their amazing head coach actually make our job quite easy,” said Cook, whom Tatman describes as a “very dedicated football enthusiast.”

“It is so exciting for us to get to see all our hard work come together, and another one of the many favorite things of being a part of the Arizona Cardinals,” said Cook, explaining that some of the cheerleaders, particularly rookies, go for “big changes” in their appearance when consults begin in May.

“Once everyone is all set for the season with their look, we get to do a photo shoot, usually in the beginning of June, for the posters that they hand out to all the fans,” Cook added. “It is always fun to see all our hard work come together on the poster.”

Tatman is currently working on a plan to get a signed picture of each cheerleader to post at the hair stations so each stylist’s clients know about their involvement.

“It’s a bragging right, and these things are priceless for our staff members in building their businesses,” she explained.

Since opening in 2008, the salon has maintained a belief that “through hard work, continuing education and community involvement, our staff gains the skills to offer their clients the highest technical standard,” said Tatman.  “We believe today’s client deserves nothing less.”

Tatman, owner-manager at Leidan Mitchell and Essert, owner-stylist, hold their staff accountable for their career growth and success of their independent business within their salon.

They’ve fostered hundreds of businesses within the Chandler salon and two others in the Valley over the past 17 years.

“During the past nine years, our business has evolved to include a number of educational opportunities for our staff, enabling them to offer a wider range of services and a higher technical standard for their clients,” Tatman added.

Earlier this year, Leidan Mitchell partnered with Phoenix Fashon Week. Sponsoring Contemporary Night, the Leidan Mitchell Team went to work prepping 70 models for 10 shows in one night.

“We worked from 10 a.m. to 10 p.m.,” said Tatman. Taking on a sponsorship of this magnitude could not be done without the support of their staff, she said. “Together we can accomplish things that alone we never could.’

Leidan Mitchell also provides makeovers to ladies from the Fresh Start Women’s Foundation at its Model Citizen salon in Phoenix. “This is part of our assistant training program and also allows us to give back to the community that has supported us,” Tatman explained.

“Most of our successful stylists were assistants at one time, so passing along their knowledge and skills helps to develop those just out of beauty school and instill in them the standards we hold dear. We are training the next generation of Leidan Mitchell stylists,” she added.

Before celebrating their nine-year anniversary in September, the owners took on a significant makeover of their 5,200-square-foot salon at 2177 W. Queen Creek Road, in Chandler’s Ocotillo community.

“Being in the downtown Ocotillo development, we chose to bring the Santa Barbara look into the salon that is so nicely done on the outside,” Tatman said.

The inside of the salon was updated to reflect a more modern Mexican look, with some global influences as well. They departed from yellow, green and blue throughout to a crisp linen with splashes of color on the walls to match the Mexican tile work.

New furniture was moved into the waiting area, and the owners added a second waiting area, reworked the retail area, installed new lighting fixtures and changed shampoo bowls for a more comfortable setup. The salon now provides an more soothing atmosphere for clients seeking services for hair, nail, skin, makeup, massage and retail needs.

Information: Leidan Mitchell Salon and Spa, 2177 W. Queen Creek Road. Chandler, 480-857-4200; Leidan Mitchell Salon and Spa, 4340 E. Indian School Road, 602-522-2050; Model Citizen Salon, 4236 N. Central Ave., Phoenix, 602-296-0909.

leidanmitchell.com, insta/facebook: leidanmitchell.modelcitizen