Ex-NFL player in Chandler sets out new career - SanTan Sun News SanTan Sun News

Ex-NFL player in Chandler sets out new career

July 21st, 2020 development
Ex-NFL player in Chandler sets out new career

By Kristine Cannon
Staff Writer

Five years after retiring from the NFL, former Cardinals tight end John Carlson of Chandler is taking what he’s learned on the field and applying them to his new venture: owner of Christian Brothers Automotive.

“Great football teams have clear goals, team members in appropriate roles, and winning processes – we plan to operate the business under that same mentality,” said Carlson, who with his wife, Danielle, opened the business in Scottsdale.

The Carlsons’ new business joins more than 220 other Christian Brothers Automotive locations across 30 states.

John and Danielle discovered Christian Brothers in 2015 as customers of the Ocotillo location.

They’ve lived in the southern Chandler area with their four kids and labradoodle for the past six years.

“We’ve always been impressed with their outstanding customer service,” John said, adding that they were also impressed with the high-quality repairs they received from the shop, which also offers free digital inspections with pictures and videos.

While the new shop is far from their home, they see an opportunity.

“North Scottsdale is a vibrant, growing area with residents that we believe will see value in the Christian Brothers automotive repair experience,” John said.

“Our location is also the first Christian Brothers in the northeast corner of the Valley, so we have an opportunity expand brand awareness by delivering excellent service to North Scottsdale customers.”

What also sets Christian Brothers apart from other auto shops is its brand mission: “Love your neighbor as yourself.”

“When evaluating franchise opportunities, Danielle and I were attracted to the Christian Brothers Automotive brand because of their emphasis on serving their customers, employees, and vendors with both excellence and integrity. Now that we’re open, we work every day to uphold that standard,” John said.

John and Danielle run the business as a team, with Danielle working on the shop’s social media presence as well as occasionally working in the shop, cleaning, picking up parts and driving the courtesy shuttle.

“She has also maintained her role of chief supervisor of our four kids, one dog, and 10 chickens,” John added.

Founded in Texas in 1982, Christian Brothers earned the No. 1 ranking in customer satisfaction for general maintenance in J.D. Power’s 2019 U.S. Aftermarket Service Index Study.

According to Donnie Carr, president of Christian Brothers Automotive, the company’s goal is to provide guests with reliable transportation.

“And we have faith in each location to meet their guests with honest and dependable service,” Carr said.

“Christian Brothers Automotive has assisted countless individuals and families with their auto service, and John and Danielle will offer drivers in Scottsdale the chance to get back on the road as conveniently as possible.”

Following his seven-year career in the NFL as a tight end for the Seahawks, Vikings, and Cardinals, John completed a master’s degree in sports psychology.

He then spent three years working with athletes on performance skills and strategies.

It was during this time that John and Danielle started their search for the perfect business opportunity.

“We are humbled and inspired to have the opportunity to prioritize our faith and loving our neighbors through business ownership, and we look forward to welcoming guests into our shop and servicing their vehicles to ensure their safety on the road,” John said of Christian Automotive.

Since the Scottsdale’s opening, John said they’ve received “tremendous” support from area residents and fellow business owners.

John and Danielle’s goal for the Scottsdale shop is to build long-term relationships with their customers by delivering superior customer service experience, building trust and standing behind their work with their three-year/36,000-mile Nice Difference warranty.

“We will also do whatever it takes to streamline the repair process for our customers, including pickup and drop-off service in our courtesy shuttle, after-hours key drop, digital inspections delivered via text and email, pay by text service, and a comfortable lobby with bottled water, hot coffee and snacks if customers choose to wait with their vehicles,” John said.

Christian Brothers Automotive is located at 7225 E Williams Dr. and is open Monday through Saturday.

Information: cbac.com/north-scottsdale