Chandler yoga clinic sees exponential client growth SanTan Sun News

Chandler yoga clinic sees exponential client growth

May 11th, 2021 STSN Staff
Chandler yoga clinic sees exponential client growth
Business
1

By Kevin Pirehpour
Contributor

When the pandemic upended in-person elementary schools, Jessica Kalicki began searching for naturopathic methods to help her family cope with the stress.

That’s when she found the Nicole Anne Yoga and Holistic Wellness clinic based in Chandler.

“I think I was looking for meditation, something along those lines, trying to calm it down,” said Kalicki, 38, a former high school teacher and a client of the Nicole Anne Yoga and Wellness clinic. “Because my husband’s working full time in the house, I’m the only one taking care of the kids.”

The clinic offers a range of alternative therapy options housed in various venues and online such as aquatic exercises, spiritual coaching, yoga and neuro emotional technical, or NET, therapy – a popular form of therapy that aims to heal deep-rooted emotional triggers in clients.

Kalicki found the therapies useful as she and her children adjusted to remote learning.

“It started changing my kids and I felt better because they were no longer so sad and depressed and like hating life,”  Kalicki said “It’s really difficult when you see your seven-year-old talk about how much he hates life and my five-year-old is throwing things across the room at people because he doesn’t know how to handle what’s going on.”

Nicole Anne Fonovich, a holistic health practitioner and the owner of Nicole Anne Yoga and Wellness, said many of the clients she meets describe symptoms associated with depression, anxiety and social stress likely because of isolation or fear of being in public during the pandemic.

“I think that’s one of the largest factors people are facing right now,” Fonovich said. “For most people, their world has changed as a result of this pandemic.”

In 2020, the percentage of Americans reporting symptoms of depression more than tripled during the pandemic likely due to stay-at-home measures, economic uncertainty and increased levels of stress, according to a study published on JAMA Network Open.

In April 2020, the clinic saw a boom in cliental after closing during in March. Today, its client base has grown more than 700 percent compared to the non-pandemic year of 2019, Fonovich said.

“We’ve tripled in size from last year,” Anne said. “And this year, so far by the numbers, were set to double or triple again, I’m hoping triple.”

More than three-quarters of therapists have switched from in-person to remote therapy during the pandemic, according to a survey from the American Psychological Association.

Fonovich’s clinic was ahead of the teletherapy curve. In 2017, the wellness center started offering remote options to clients across the nation, an advantage over local yoga venues and therapy offices that only offered in-person options.

“Brick and mortars were closing, we had already been synced via telehealth throughout 2017, we were already set up and didn’t have to adapt to what was happening in the world,” Anne said. “The only thing we adapted was adding on about 12 additional independent contractors because of all the work that was coming in.”

Fonovich, who has a master’s in education and a certification as a holistic health practitioner from the Southwest Institute of Healing Arts, had been working with an osteopathic medical university when her father was diagnosed with leukemia. She left her position to return home to help care for him for the last nine months of his life.

“At that point, we were trying to find anything we could to extend the amount of time he had,” Fonovich said. “So, nutrition, vitamins, meditation and all the things that he possibly could do. Not that he was doing all of them, but it at least opened my eyes to the possibilities of Eastern medicine.”

Her interest in Eastern medicine and holistic health practices led to a pilgrimage to India with her meditation guru, who she met through his daughter while attending the Southwest Institute of Healing Arts in Tempe.

Her life experiences, education and the connections built with Airbnb management groups, hotels, schools, funeral homes, senior community centers, restaurants, and the city of Mesa for outdoor sessions has contributed to the overall success of the clinic, she said.

Fonovich said she is looking forward to the future and the opportunity to be there for anyone interested in holistic health methods.

“We’re here to help heal and provide additional tools, holistic tools, to help (you) through that process through (your) journey,” she said.

Information: nicoleanneyoga.com.

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